Are you aware how important SEO actually is to your business? If you are like most companies then you probably have been brushing it off. There is good news though, Google has been releasing some amazing new updates to their search algorithm. These updates have penalized a lot of websites employing some dirty tricks to rank higher on the search engines.
The one thing which is absolutely frustrating is a so called SEO specialist still performing techniques which are years outdated and unfortunately this is the majority of our colleagues. Every person who has engaged such people had there business and there website on the guillotine, and then comes the two last updates earlier this year which shook up the SEO world and turned it on it’s head.
Over 30% of businesses online suffered major drops in both sales and traffic due to poor SEO techniques by the SEO companies they engaged
You may ask how this happened? It’s simple, over optimization!
Over optimization occurs when over 50% of your links have the exact same anchor text, the search engine with these updates were able to identify that this looks unnatural and thus penalized these sites, the biggest hint i can provide anyone who needs SEO advice is that your website should be the most frequently used anchor text and not your keywords, these techniques are why people are still hurting.
Do not put all your eggs into one basket, a good SEO company will diversify your link profile by adding in all types of backlinks such as web 2.0 properties and social media links, the days are gone when you focused on just one word to get page one, you need to diversify your search engine optimization strategy going forward.
Stop focusing on just one word and look to rank for the long tail keywords too, a colleague of mine had 80% of anchor text for the term SEO company, getting up to position 3, with recent updates they are now nowhere to be seen.
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Anton English has spent over a decade building wealth through traditional and non traditional channels. He started his JOB (journey of the broke) working as a power engineer but quickly learned there were better options in the home based business market. He joined and participated in building several network marketing companies, as well as building a successful Ebay business grossing over $35,000 in only 90 days! Using his strategic coaching techniques he helps others seeking success in MLM to achieve their dreams.
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