With all the fancy new ways people have found to build their business and market online we seem to keep forgetting how great a tool the simple newsletter can be! I am guilty of this very sin myself. But, the ones out there making a the most of the tools available are still running very successful email lists. Show it some respect and you’ll be sure to reap the rewards.
It’s common for people to say, “I really need to promote what I do, but I don’t have much of a budget and little free time.”
Well, if you have a good website that allows you to upload and update content with relative ease (a non-negotiable for every business) and a handful of contacts, the email newsletter is a great place to start.
Here’s just a few reasons why I love email newsletters:
- Make the most of your contacts and database
Organisations search tirelessly for new clients and new referrers of work, often without even realising they already have a database full of existing contacts to work with. Some companies have thousands of names and details hiding in under utilised databases. Newsletters engage these contacts, encourage repeat clients and also raise awareness about the services or products that you offer. A working newsletter database is also extremely effective when you are running a promotion or organising an event.
- Boost website traffic
Your newsletter and website should work as a team. Upload quality content and information onto your website, and link to it on your newsletter. The best method is to “tease” the article content with a punchy introduction line in your newsletter, with a “read more” link to the full article on the website. Linking, instead of including the full article, prevents your newsletter from becoming too bulky and allows subscribers to click through to the content most relevant to them.
Some organisations effectively “spam” people with their products and services, and this approach will see your “unsubscribe” numbers rise sharply. Give valuable content. Write short and sharp blogs, answer frequently asked questions, provide industry updates and show that you really are an expert in your field. Had a recent success, won an award or quoted by the media? Include this type of content too.
- Great reporting capabilities
Most newsletter programs let you track who opened your newsletter, when and what they clicked and many other nifty features. It will give you a great indication about what people are most interested in.
- Forward and share
Unlike traditional print newsletters, if someone likes your content and wants to tell their friends about it, all they need to do is hit “forward”. If you’re set up on social media, your newsletter can be shared across all of your platforms too.
A final and important point: Making sure that your newsletter is mobile friendly is critical. Email and internet consumption via mobile phones continues to rise at a rapid rate. It is now being reported that more people read emails on their mobiles than their desktops and at least 82% of people open and send emails on their phones.
There are excellent (and free) newsletter programs available on the web, and many include mobile friendly and slick templates, organised contact lists and reporting services. However, it is recommended to seek professional assistance with design and content, especially when you are starting out.
Anton English has spent over a decade building wealth through traditional and non traditional channels. He started his JOB (journey of the broke) working as a power engineer but quickly learned there were better options in the home based business market. He joined and participated in building several network marketing companies, as well as building a successful Ebay business grossing over $35,000 in only 90 days! Using his strategic coaching techniques he helps others seeking success in MLM to achieve their dreams.