SEO on its way Out

Is SEO on Its Way Out?

Posted by Ata2ud Media

The now-conventional strategy of harnessing links and keywords to climb higher in search results has been fading for a while. Social media has emerged as an alternative referral source. Google continues to alter its algorithm to reduce the impact of strategies that manipulate search results.

This week Google sent SEO as we know it into terminal decline, rolling out personal search results that are strongly shaped by each user’s online friends and social networking history.  Google’s personal search results feature pages, photos and other results shared by friends on social networks.

Here’s what this means to a website. You have published a post on this year’s Super Bowl and of course you want people to find it when they do a related Google search:

  • In the old search model, you pack the headline with keywords like “Super Bowl ads 2012″ so everyone searching Google for that phrase sees your post.
  • In the new model, John’s search results will feature that post if his friend Jack previously shared or promoted it.

For the moment, search results are affected by social activity on Google’s own social network.  Google seems interested in adding Twitter to the personal search mix.  Stay tuned!



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Anton English

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