The key to success in any business including network marketing is utilizing your warm market to share your product or business. However, what happens when you run out of people in your warm market and don’t have anyone to sell to? This would be the time that you need to go out into the cold market and make new connections to bring them into you warm market. Outside of networking groups, this can be a difficult task to meet new people. Here are a few tips to help meet new cold market contacts and break the ice.
1. Do a random act of kindness
You would be surprised how far a random act of kindness goes and who remembers. A simple act of opening the door for someone or buying someones coffee opens up the opportunity of conversation and seeing if there is anything you can do to help them further. You make a good impression and they have a story to tell their friends of a good deed that you did for them.
2. Ask for directions
Surprisingly I found out that asking for directions can really be effective in starting a conversation. Even if you already know where the place is you can then ask a question if they may know people that you can help. A good way to enter into the new conversation is ” thanks for your help, by the way I was just wondering if you happen to know anyone who might be tight on money and looking for some extra income?” this is a good way to not be too up front with them and makes a more relaxed conversation.
3. Make a compliment
one of the most used ways to break the ice is making a compliment about the person. Whether it be something about their personality or what they are wearing, you can always find something to compliment on. The one that works best for me is if someone has an outgoing personality, I let them know that I am looking for someone with that type of personality to help with my business.
No matter how many people you have in your warm market, it always needs to be improved by adding more people from your cold market into your network of prospects.
