How to use a Like Ladder on Facebook

Ever wonder how to get more traffic to your Facebook fan page? Well, one great way to do that is by joining a “like ladder”. There are a few other names for these such as

share it ladders

like stroll

share stroll

hoot n tag

there are many many more names, but they all do the same thing. The goal of a like ladder is to swap likes with other people. So, you will like their page in exchange for their like of your page. This may seem counter productive, but once you understand how the REACH of your page works you will see the value. For now just know that it will help drive exposure.

I have thrown together a quick video to explain the proper way to use a like ladder. There seems to be some confusion over how to “like” a page, and “like” a post. Liking a post does nothing at all for anyone in the overall picture. You need to get likes on your page itself. But every day people like your status and walk away thinking they have liked the page. I hope this video will sort out the confusion.


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Anton English

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